Steve Jobs passed away on the October 5 this year just recently a while ago and it has caused a whirlwind of responses from all over the world. I personally came to know about it via twitter because I browsing through my phone right after I got up from bed. The numerous responses really got me quite taken aback. Initially, I thought it might be some rumor, but I confirmed it to be true after I surfing the net on my laptop.
Two days after his death, the pre-order sales of the iPhone 4S have broken the Apple record, and that got me wondering if it was solely because of the gadget’s features or it is also partially due to the death of Steve Jobs… Many claimed that it’s inevitable to yearn for it even more since the founder of apple is dead and it’ll be even more “meaningful” to own the latest gadget he has invented. Well, I personally agree to a certain extent especially after I learnt about the agenda setting function of the media.
It is said in one of the lecture slides that “Agenda setting refers to the media’s ability through repeated news coverage, to raise the importance of an issue in the public’s mind.” I can’t agree more. When I first opened the Apple’s page, it was a large black and white picture of Steve Jobs together with texts stating his contribution. Not only that, it was all over the internet on pages like Google, Msn/Hotmail.com, etc. I’m sure those are many people’s home pages across the globe. There’s no way you can run away from reading about Steve Job’s death. Of course I’m not saying that people desire to own a iPhone 4S only because Steve Jobs died, but I’m saying it has a part to play, and that the media has a big role in fueling that. The felt that the recent advertisement for iphone 4S showing how Siri functioned was relatively attention grabbing and I felt that it was good. I’d like to think that it’s the repeated coverage of them both – iphone 4S and Steve jobs, that resulted in the high sales numbers of the product.
The media is indeed a remarkable source to get news regarding anything and everything. And it’s also amazing how it affects you subconsciously in various ways. It can be a view on something, or like for this issue that I’m referring to, make you yearn for something even more. Nonetheless, I feel that it’s difficult to pen down the different ways in which it’ll affect everyone because ultimately the ability of the media to set agenda also depends on how much each individual take into regard of the issued that’s raised.